We’re living through a once-in-a-generation shift in how people discover brands, consume content and make decisions.
Attention is fragmented across endless short-form feeds. Long-form podcasts and video are earning deeper engagement. Generative AI is changing how people research, compare and choose — often before they ever reach a website.
memery applies marketing science to this new environment. We help organisations build mental availability, create content people choose to spend time with, become more visible in AI-assisted discovery, and use AI more effectively inside the marketing function.
The fundamentals are durable: understand the audience, earn attention, build distinctive memories and be easy to retrieve when a buying situation arises.
What has changed is the environment in which those jobs have to happen. Attention is fragmented across short-form feeds, long-form content is creating deeper engagement, and AI is increasingly shaping how people research and choose. The principles haven’t changed. The way we apply them has.
Good marketing starts with knowing who matters and why they choose. Research, segmentation, category entry points, behavioural drivers and customer insight create the foundation. Before you decide what to say, where to say it or how to use AI, you need to understand the audiences that matter and the situations in which your brand needs to come to mind.
Attention is harder to win — and easier to lose. Doom-scrolling feeds have compressed the window for getting noticed. Social and video content needs to be distinctive immediately, designed for the channel and strong enough to interrupt habitual scrolling.
Some of the best opportunities for memory now come from going longer. Podcasts, video and long-form content can hold attention for 30, 60 or 90 minutes. Used well, that sustained exposure builds familiarity, trust and richer memory structures that short-form content rarely can.
Mental availability now has a machine-mediated layer. Customers are increasingly asking AI to research categories, compare options and build shortlists. Brands need to be easy for people to recall — and easy for AI systems to understand, substantiate and recommend.
Four connected disciplines. One purpose: make your organisation easier to notice, remember and choose.
Customer research, segmentation and strategy that identify who matters, what drives choice and which memories need to be built.
Social, video, long-form storytelling, podcasts and thought leadership built for the way attention actually works now.
Move beyond scattered experimentation to a practical AI operating model: where AI creates value, what stays human, how it is governed and what gets implemented first.
Understand where your brand appears in AI answers, why competitors are surfaced instead and what evidence needs to change.
AI is one stream of modern marketing, not the whole discipline. We help teams use it where it creates real value without losing the judgment, creativity and customer understanding that should stay human.
That means diagnosing readiness, prioritising use cases, designing governance and workflows, building capability and turning experimentation into an operating model.
Search is moving from a list of links to generated answers. That changes the bottom of the funnel.
We help brands understand where they appear, what AI says about them, which sources shape the answer and why competitors are being selected instead — then build a practical plan to improve visibility.
Sustained voluntary attention is rare. We help organisations turn expertise, stories and conversations into podcasts and long-form video that build familiarity, trust, memory and commercial value.
Our team brings experience in commercial radio, journalism, podcasting, video storytelling and bestselling publishing. We can take a series from a blank page through concept, talent, production, distribution, cut-down content and promotion.
A selection of work created and led by memery across long-form content, brand, loyalty, experiences, PR, AI and behaviour change. Different channels, same job: earn attention, build memory and make action more likely.
A branded podcast built around career-change stories, created with Mamamia and Dentsu.
33% increase in metro brand awareness
For Spare Keys, we developed the idea, writing and narrative for a TEDx Brisbane talk, then extended that same storytelling discipline into supporter communications, media, fundraising and AI-assisted marketing workflows.
CRM, loyalty and direct marketing used to reduce dependence on third-party booking platforms.
1M+ loyalty members built from zero
We reimagined the Brisbane 2032 identity around a bin-diving ibis — a distinctly local idea designed to be instantly understood, shared and talked about.
1M+ views across LinkedIn, TikTok, Reddit + Instagram
Partnerships with the maritime industry, emergency services and media turned an event into a visitation and PR engine.
50,000 attendees
Documentary, social content, Indigenous storytelling, partnerships and live activation supported measurable audience outcomes.
19% year-on-year rise in First Nations enrolmentsMatt Granfield founded memery after spending a decade running a digital agency, working at the leading edge of search engine optimisation and content marketing in Australia.
He then spent 15 years client-side in senior marketing and customer experience roles across major Australian organisations, leading brand, digital, customer, content, recruitment and communications functions from inside complex businesses.
Riley-Rose Harper brings the other side of the modern content equation: more than seven years in commercial radio across announcing, producing, promotions and digital content, alongside podcast hosting and production and freelance writing for outlets including Mamamia, 9Honey and The Border Mail.
Together, that experience exposed a growing gap in the agency landscape. Traditional models were not keeping pace with the way consumer behaviour was changing.
People were doom-scrolling through short-form feeds, spending hours with podcasts and long-form content, and increasingly using generative AI to research, compare and choose brands. At the same time, AI was beginning to change how marketing teams themselves operated.
memery was brought back with a deliberately different model: combine proven marketing science with the channels, technology and behaviours shaping how people discover, remember and choose brands now.
Marketing science, content and AI for organisations that want to be easier to notice, easier to remember and easier to choose.
