Matt Granfield
Founder, writer, marketer, recovering hipster.
Matt has spent more than 20 years finding the story, building the audience and giving people a reason to care. His career began in journalism, with a News Limited cadetship and writing for the ABC, Crikey, The Courier-Mail and Marketing Magazine.
His communications degree took him into music and audio production, and an internship at triple j gave him an early education in content, culture and the art of getting people to listen. Then he wrote an entire book about hipsters. Published by Allen & Unwin, HipsterMattic became a bestseller. Yes, he has heard the jokes. Some of them are in the book.
Somewhere along the way, Matt added strategy to the storytelling. He studied Strategic Marketing Management at Harvard Business School, completed an MBA at UQ and held senior marketing and digital roles at Heritage Bank, Mantra Group, Brisbane’s economic development agency and Economic Development Queensland. As Chief Marketing Officer and Executive Director of Customer Experience at Charles Sturt University, he led a team of more than 100 people. At Mantra, he built a loyalty program with more than a million members. He understands the creative idea and the business case it needs to answer.
He’s also the founder of Spare Keys, a tech-for-good charity that connects unused resources with people who need technology and crisis accommodation. It has helped more than 1,000 people — proof that a useful idea can do considerably more than win a meeting.
