memery creates podcasts for organisations that want more than another content channel. We help you turn ideas, expertise and conversations into a series that builds attention, trust, audience — and ultimately, commercial value.
A good podcast gives brands something most marketing formats struggle to create: sustained attention. Done properly, it can build familiarity, authority and trust over time — while creating a growing library of content your sales and marketing teams can keep using.
People do not voluntarily spend half an hour listening to an advertisement. They will spend it on something useful, surprising, entertaining or genuinely interesting. The job is to find the intersection between what your audience cares about, what your organisation has credibility talking about, and what supports your strategy.
Make a good podcast that happens to be made by a corporation. If the idea starts with your products, awards and executives, the audience can feel it. Start with the listener instead.
We reviewed 30 successful podcast marketing case studies, 30 failure patterns and three distinct growth models to work out what separates useful audio strategy from expensive corporate content.
The result is a practical field guide covering owned branded podcasts, paid podcast advertising and executive guesting — including the patterns that work, the mistakes that kill momentum and a framework for choosing the right model.
Get the full 26-page field guide to owned branded podcasts, paid podcast advertising and executive guesting. Practical examples, common mistakes, measurement frameworks and a checklist you can use before spending a dollar.
You can bring us a fully formed concept or almost nothing at all. We can build the strategy, format, content, production system and distribution plan around your goals.
Audience definition, show territory, positioning, format, name, editorial angle, season architecture and measures of success.
Season planning, episode ideas, guest strategy, interview research, scripting, host preparation and editorial development.
In-person or remote recording, audio and video capture, editing, mixing, sound design, music, artwork and quality control.
We can coach your internal host or help provide professional hosting and interviewing. Good conversation beats corporate polish every time.
Hosting setup, RSS distribution, Spotify, Apple Podcasts, YouTube, episode packaging, show notes, titles, transcripts and search optimisation.
Social video, audiograms, quote cards, articles, newsletters and reusable thought-leadership content designed to keep the conversation moving.
The exact process changes by project, but the principle is consistent: decide what the show is for before anyone buys a microphone.
Audience, objective, territory and what you want the brand to become associated with.
Format, host, guest strategy, show identity, episode structure and first-season plan.
Research, recording, editing, sound, video, artwork and polished final episodes.
Hosting, distribution, platform setup, metadata, launch assets and publishing cadence.
Turn the series into an ongoing stream of clips, articles, posts and commercial content.
Matt started in journalism, with a News Limited cadetship and bylines across the ABC, Crikey, The Courier-Mail and Marketing Magazine, before moving into senior marketing leadership. Riley spent more than seven years at Southern Cross Austereo across announcing, producing, promotions and digital content, and now hosts and produces podcasts. Between us, we know how to find the angle, ask the better question, keep a conversation moving and edit ruthlessly for the part people actually want to hear.
The question is never simply “what can we make?” It is “what would someone choose to spend their time with?” That changes the concept, the guests, the questions and the edit.
We have created dozens of podcasts for commercial brands, helping them grow engaged audiences and use those audiences to support demand, relationships and sales.
You do not need to assemble a strategist, producer, interviewer, editor, designer and distributor. memery can take the show from the first workshop through to the published series.
Great production is not about preserving every minute that was recorded. It is about finding the best ideas, sharpening the pace and respecting the listener's time.
Publishing the episode is not distribution. A strong conversation can contain ten or twenty smaller ideas worth putting in front of different audiences, in different formats, across different channels.
How to create something people actually want to hear, and remember.
Download our practical guide to starting a corporate podcast. It covers the strategic, creative and production decisions that make the difference between a show people subscribe to and six episodes nobody hears.
Whether you need a sounding board before you start, help fixing a show that is not working, or someone to build the whole thing with you, tell us what you are thinking.
Make something worth remembering.