memery research / 2027
What actually works in podcast marketing?
We analysed 30 successful podcast marketing case studies, 30 failure patterns and three distinct growth models to understand what separates useful audio strategy from expensive corporate content.
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The memery field guide / 2027
What actually works in podcast marketing.
Owned branded podcasts. Paid sponsorships. Executive guesting.
Thirty success cases. Thirty failure patterns. One practical framework.
The case for podcasting
Audio has become a serious marketing channel.
Podcast reach is at record levels, advertising revenue has rebounded and video has changed what a podcast looks like. But the research also shows that simply producing audio is no guarantee of commercial value.
Inside the report
Three ways to use podcasts. Very different reasons to choose each.
Branded podcasts
When building a subscriber asset, category authority and deep engagement makes sense — and why so many corporate shows fade early.
Podcast advertising
What makes host-read sponsorships and targeted audio media work, where attribution goes wrong and how to avoid expensive reach with weak relevance.
Executive guesting
How leaders can borrow established audience trust, build authority and generate durable referral and search value without owning a show.
Case studies
Real examples from brands and businesses using audio for category leadership, customer acquisition, reputation and audience growth.
Anti-patterns
The recurring mistakes: product-pitch drift, podfade, poor audience fit, weak distribution, vanity metrics, creative fatigue and more.
What to do next
A decision model, integrated audio strategy, measurement framework and checklist to use before spending money on a podcast programme.
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The report includes the market context, primary research findings, case-study patterns, failure modes, strategic comparison matrix, measurement framework and practical checklist.
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